Preview to Summer Link-Up: Don't Judge A Book By Its Cover

For our fourth Preview to Summer link-up, Nicole from Three 31 has come up with a few questions about book design. I love this topic because I am a designer and book covers have a big influence in my decision to purchase a book. I've chosen three of Nicole's questions to answer below.

DO YOU JUDGE A BOOK BY ITS COVER?

Yes! The design of a book cover is so important when it comes to the marketing and publicity of a title. The book cover gives potential readers a hint at the content. You can often make assumptions about the genre of a book and its intended readership just by the photography or illustration on the cover.

Other details, such as typography selection and the information included on the cover (advance quotes, author's biography, etc.). also have a role in targeting readers and making the book stand out on a shelf surrounding by hundreds of other books in the same category.

HOW IMPORTANT IS COVER DESIGN FOR YOU?

Extremely important. As a general rule of thumb, I won't purchase a book unless I like the cover design. I'll still read the book if it interests me, but I'll borrow a copy from the library or a friend. Cover design is also important when considering which edition of a book to buy. I'm selective of cover design when purchasing a classic that comes in a variety of covers.

SHARE YOUR FAVOURITE BOOK COVER.

I usually like simple designs. There's no need to do everything on a book cover. I think keeping it simple with a unique look is the best combination. Here are a few that I really like: