Names are important in your query letter. There are three that should be clear and well established before sending your query: the agent's name, the name of the manuscript, and the writer's name (that's you).
- Always, always, always address an agent by name. Even if you're sending a query to an agency email account, you should still have one specific agent in mind who is a good fit for your work. If you want an agent to take the time to carefully consider your query letter, then you need to take the time to personalize the query. The three extra seconds it takes to address your query letter is well worth it.
- Don't forget to mention the title of your manuscript. To make things easier, the name should (typically) be in the subject line of your query. It's easier to remember the content of your story when the title is made clear.
- Finally, mention your name. You'd be surprised by the number of queries I've read that don't mention the name of the author. The relationship between an agent and a client is an important one and first impressions mean everything. Sign off the end of your query the way you would a formal business letter. Tell the agent who you are and how to contact you.
As always, make sure to read the guidelines before you query an agent. Agents have guidelines available on agency and personal websites. Everyone prefers something different and the guidelines may mention how to address the agent/agency or what information to include in the subject line.
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